We introduce you to our capabilities, approach, and what to expect while working with us. You take us through your business goals, challenges, and needs. In this phase, we'll cover:

• Your short- and long-term business goals

• Who your ideal customers are and how you currently reach them

• What success looks like for you (KPIs, conversions, brand lift, etc.)

• Past marketing efforts and what has or hasn’t worked

• Internal resources and tech that serves the business (CRM, Website Integrations, etc.)

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 From there, we'll collaboratively determine if we are a good fit for you. 

With a clear understanding of your goals, we develop a customized media strategy and media plan. This outlines:

• Objectives: What we aim to achieve with your campaigns.​

• Target Audience: Who we're reaching out to.

• Key Performance Indicators (KPIs): How we'll measure success.

• Channel Selection: The best platforms to engage your audience and drive results

• Tactics: Specific approaches to maximize impact.

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Our focus is on creating a strategy that's both effective and manageable, ensuring you understand each component.

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We handle the technical details to set the foundation for successful campaigns:

• Account Access: Assisting you in setting up or granting access to necessary accounts.

• Website Integration: Implementing tracking tools like pixels to monitor visitor behavior.

• Asset Preparation: Organizing and optimizing any existing creative materials for use in campaigns.

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We ensure this process is smooth and transparent, keeping you informed without overwhelming you with technical jargon.

With everything in place, we launch your campaigns:

• Build-Out: Creating and configuring campaigns within the chosen platforms.

• Quality Assurance: Conducting thorough checks to ensure accuracy and alignment with the media plan.

• Go Live: Activating campaigns and providing you with direct links or previews, so you see exactly what your audience will experience.

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We aim to make this phase exciting and stress-free, giving you confidence as your campaigns go live.​
 

After launch, we don't just set it and forget it. Our commitment to continuous improvement means:

• Data Integration: Connecting real-time data feeds to custom dashboards, offering you clear insights into performance.

• Regular Updates: Scheduling consistent check-ins to review results, discuss insights, and gather your feedback.

• Optimization: Making data-driven adjustments to enhance campaign effectiveness and ensure we're meeting your goals.

 

Our transparent approach ensures you're always in the loop and confident in the direction of your marketing efforts.

Once performance is strong, we look ahead.

• Expanding into new channels

• Testing fresh audiences

• Launching new offers

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We identify strategic opportunities to keep your growth moving forward.