A Better Model for Modern Marketing
Carbon Wave is part of a new marketing model, the Marketing Studio:
lean, expert-led, and built for outcomes.
Not built for bureaucracy. Not driven by ego. Just strategy, execution, and performance.
We have the experience that other shops don't
Carbon Wave Media was founded by Matt Brandt, a digital media strategist with over a decade of experience at global agencies leading performance marketing for nationally recognized brands. Across his career, clients have entrusted more than $100 million in media budgets to his leadership.
Matt has served as Media Lead for companies including Google, Grammarly, Publix, AdventHealth, Party City, TIAA Bank, and others, building full-funnel strategies that drive measurable growth.
“At our core, Carbon Wave Media is a strategic partner. Part consultant, part hands-on operator, built to drive performance, clarity, and real business outcomes.”
Built to Perform. Not to Impress.
Marketing Studios are built for speed, precision, and partnership.
They combine the strategic depth and breadth of a consultancy with the executional rigor of an in-house team minus the layers, overhead, and lag of traditional agencies.
✅ Senior-led and Executed, always
✅ Focused on execution and outcomes
✅ Embedded and collaborative
✅ Transparent, nimble, responsive
✅ Built around your goals, not ours
✅ Proven at the highest levels
2025 Marketing Models
Category | Agency | Freelancer | “Growth Guru” | Marketing Studio |
|---|---|---|---|---|
Team Structure | Bloated & Layered | Solo & Bandwidth-Limited | Unclear, Performative | Efficient, Senior, Experienced |
Strategy Depth | Varies, Inconsistent | Shallow or Short-Term | Theoretical or Gimmicky | Long-Term, Holistic |
Integration with Client | Detached & Process-Heavy | Light Touch | Surface-Level Hype | Embedded, Team-Aligned |
Execution Speed | Slow Due to Process | Depends on Availability | Often Absent | Fast, Nimble |
Accountability | Diffused, Unclear | Low, Limited Visibility | Them-First, Not You-First | Transparent, Outcome-Driven |
Carbon Wave Media:
Efficient, Senior, Experienced
Agency:
Bloated and Layered
Freelancer:
Solo & Limited Bandwidth
Growth 'Guru':
Unclear & PerformativeCarbon Wave Media:
Long-Term, Holistic
Agency:
Varies, Inconsistent
Freelancer:
Shallow Or Short-Term
Growth 'Guru':
Theoretical Or GimmickyCarbon Wave Media:
Embedded, Team-Aligned
Agency:
Detached & Process-Heavy
Freelancer:
Light Touch
Growth 'Guru':
Surface-Level HypeCarbon Wave Media:
Fast, Nimble
Agency:
Slow Due To Process
Freelancer:
Depends On Availability
Growth 'Guru':
Often AbsentCarbon Wave Media:
Transparent, Outcome-Driven
Agency:
Diffused, Unclear
Freelancer:
Low, Limited Visibility
Growth 'Guru':
Them-First, Not You-First
From sharp execution to full-stack support.
Every business has different needs and different gaps. As a marketing studio, Carbon Wave plugs in where you need us most. Whether you're looking for hands-on media execution, help rebuilding your site, or a fully integrated marketing partner, we meet you at the level of impact that matters.
Already have strategy in place? We’ll help you launch, manage, and optimize paid media across platforms.
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Meta, Google, YouTube, LinkedIn & more
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Funnel-based campaign builds
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Ongoing testing and optimization
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Clear, transparent reporting
We support or fully manage the platforms that power your funnel.
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Website redesigns and landing pages
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Conversion-focused UX & copywriting
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Tracking, analytics, and event setup
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Integrations with your CRM or email platform
For teams who need a strategic partner across channels, we act as your fractional growth team.
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Strategic planning across paid, owned, and earned
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Budget and channel planning
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Creative direction and briefing
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Ongoing performance analysis and iteration